The top new products of August 2026, hand-picked by editors
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This month, brands like Stanley, Rothy’s and Summer Fridays debuted brand-new products across categories. In this article Apparel and footwear launches Tech launches Beauty launches Home and kitchen launches Travel and outdoor launches Baby and family launches Why trust NBC Selected? See 4 More This story is part of NBC Selected’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.
$ 143.98 Amazon $ 149.95 Zappos $ 149.99 Dick's Sporting Goods The Ghost Amp is Brooks’ latest lightweight running shoe made for daily jogs and fast tempo workouts. They have a springy, propulsive feel, especially in the forefoot, helping you pop off your toes and roll into your next stride. The shoes are also made with soft cushioning and a balanced amount of support from heel to toe to keep your feet stable. You can buy the shoes in men’s and women’s standard and wide sizes.
$ 145.00 Rothy's Low-profile sneakers have been popular all year, and the Ivy Sneaker is Rothy’s take on the footwear trend. The shoes have a collegiate style, with their cleat-like rubber outsoles and vegan leather details, but they also have all the elements you know and love about Rothy’s: the cushioned footbed is comfortable, and you can throw them in the washing machine. The Ivy Sneaker, which is only available in women’s sizes, is made from Rothy’s ReVelvet fabric, a soft material that looks similar to suede.
$ 118.00 Lake Pajamas Lake’s BalanceKnit fabric is made from a material that has naturally derived minerals built-in — they respond to changes in body temperature so heat escapes when you’re warm and stays in when you’re cold, according to the brand. Lake used the fabric to create its first line of women’s thermoregulating pajamas, which are available in six initial styles. You can get a nightgown , shorts and short-sleeve shirt set , tank top and pants set , shorts and tank top set , long sleeve shirt and pants set , and short-sleeve shirt and pants set .
NBC Selected reporter Zoe Malin wore Lake’s BalanceKnit pajamas for a few nights over the past two weeks after the brand sent her the tank top and shorts set. “As a hot sleeper, I’m always looking for pajamas that keep me cool overnight, and these delivered in the middle of a New York City heatwave,” she says. “The fabric is so soft and cozy, and it successfully kept me from overheating for hours, so I was happy to lounge around and get under the covers (with the AC on of course) in the set.”
$ 409.00 Amazon $ 399.99 $ 449.99 Target Now 11% off $ 369.99 $ 449.00 Best Buy Now 18% off Bose’s QuietComfort Headphones are one of the best over-ear options you can buy, and with the second edition , the brand added new features to make them even better. They now have improved noise cancellation, which you can opt to completely turn off in the app, and come with Bose Immersive Audio, a feature that gives you access to Cinema Mode to make dialogue clearer while watching videos.
There’s also two-way USB-C audio to enhance your video call experience and let you use the headphones while they’re plugged in to charge. Plus, the overall design of the headphones makes them feel more comfortable and look more modern: Their headband has smooth adjustable sliders, there’s extra plush cushioning throughout and the earcups are oval-shaped.
$ 249.99 Hatch.co The Hatch Sleep Clock isn’t just a customizable sunrise alarm clock and sound machine , it’s also a sleep tracker that uses motion sensors to track your movements and breathing patterns throughout the night with 97 percent accuracy, according to the brand. You put it on your nightstand so it’s facing your body, and in the morning, the brand’s app gives you an overview of how you slept. As the app learns your sleep patterns, it recommends ways you can improve your slumber, too.
New features of the latest Hatch clock also include a built-in bedside light, and, like other versions, it has a phone-free design — once you set up your wake and sleep routines in the app, you can exclusively control the device with its buttons.
$ 20.80 Amazon Medicube is one of our favorite Korean skin care brands, and its new sheet mask is formulated to treat fine lines and boost your skin’s overall radiation. NAD+ helps improve elasticity, resulting in firmer, smoother skin, while collagen keeps skin hydrated, which helps produce the infamous “glass skin” look that K-beauty is known for. The gel mask hugs the skin and has a cooling feel that soothes any potential irritation, and can be used for three to four hours at a time or overnight for best results, according to the brand.
$ 75.00 $ 94.00 Summer Fridays Now 20% off Summer Fridays launched its first body care line this month. The line includes butter balms , belly balms and body mists in delicious scents like pink guava, vanilla and pistachio milk. If you can’t decide what product (or scent) to try out first, you can purchase mini bundles like a body mist trio , body butter trio and this body essentials set that comes with the brand’s viral lip butter balm , too.
$ 48.00 Cécred Cécred has finally launched a face product, but it’s not what you may think. The latest drop, a Restoring Lash & Brow Builder , expands on the brand’s Restoring Edge Drops to visibly improve the density of your eyelashes and eyebrows in only 30 days, according to the brand. The serum includes the brand’s biopeptide blend, which increases protein production and results in longer, thicker lashes and brows. It’s great for thinning caused by hormonal changes, over-plucking and more, and has a gentle formula that can be used daily, even by those with sensitive skin .
$ 119.00 Ulta $ 119.00 Pattern Beauty This new styling tool from Pattern Beauty has…
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