Mar-a-Lago Face Won’t Save You
Mother Jones · L · trust 31/100
It is rarely an auspicious occasion when a White House press secretary becomes the subject of headlines. But, by attempting the simple act of uttering words that is exactly what unfolded when Katie Zacharia stepped up to the podium on October 13 for her very first briefing. The appearance by the former conservative political commentator drew widespread ridicule, adding to the already existing charges that Zacharia’s resume was much too thin for someone occupying the president’s most visible communications’ role.
But watching her take the podium, it was instantly evident that Zacharia had met the more unspoken but essential qualifications for landing a high-ranking position within the Trump administration. In other words, she had mastered the look : long barrel blond curls, severe makeup, aggressively high heels. Some on social media even marveled at how much Zacharia appeared to resemble the president’s daughter, Ivanka, with whom Trump has long appeared to be infatuated.
It’s against this trail of bad hair extensions, used-up Botox needles, and crusty fake lashes that a familiar question returns to me : “What happens to the self when surgery is embraced for the purpose of political conformity, consciously or otherwise?”
As with other members of Trump’s top brass, male and female alike, it is unclear if Zacharia has undergone the cosmetic procedures that have become central to the reigning aesthetics of Mar-a-Lago face. Her predecessor, Karoline Leavitt, certainly appeared to have done so in preparation for high-profile magazine shoots. Yet, one can easily imagine Zacharia strategically amplifying the MAGA aesthetic during the weeks of auditioning, when, in hopes of replacing Leavitt, she reportedly cross-referenced the president’s public schedule to book her TV spots, just to make sure that Trump would be watching. Clearly, it worked: On October 9, after weeks of these logistical gymnastics, Trump named Zacharia to the post.
But the same White House briefing that exposed his new press secretary’s near-total incompetence also underscored the apparent limitations of this aesthetic in helping to keep one’s job. “We have asked Ambassador Guilfoyle to resign,” Zacharia told reporters, referring to the embattled US ambassador to Greece amid an increasingly widening grifting scandal . “She has been a wonderful asset to the team, and we wish her well.”
The unceremonious ouster marked quite the downfall, considering Guilfoyle’s MAGA credentials, and the fact that her erstwhile romance with Don Jr. meant that she almost became the president’s daughter-in-law. It also added to the growing list of women, once heralded by the right for “ blazing a trail to empowerment ” with their occupation of top roles, who have either been discarded or somehow convinced to leave the Trump administration: Kristi Noem, Pam Bondi, Karoline Leavitt, just to name a few. Curiously, the men in Trump’s administration who have attracted the same, if not more, unflattering headlines of apparent corruption , drunkenness , and generally abhorrent conduct have remained effectively unscathed.
All of which points to a major theme: Aesthetics may serve as a key entry point to power in the Trump administration. But they take a backseat to the inherent misogyny that animates every corner of the same administration—starting with the top.
Against this trail of bad hair extensions, empty syringes, and crusty fake lashes, a familiar question returns to me : “What happens to the self when surgery is embraced, consciously or otherwise, for the purpose of political conformity?” Do the subjects register regret, or are they happy with what they see in the mirror? It’s impossible, of course, to know the inner lives of women like Guilfoyle and Noem. But last week, it seemed notable that, just as Guilfoyle’s ever-expanding scandals were seizing headlines, two older Republican women in Trump’s outer rings of orbit attracted their own derision for their apparent physical transformations.
As I wrote in March of last year, I’m far from immune to what must be similar pressures when it comes to trying to maintain the look of youth. Still, it’s hard not to see the ridicule of these conservative women as a foreshadowing for the women who have adopted the look favored by a political movement to gain purchase in the president’s inner circle.
As Zacharia stumbles, humiliating herself and the White House despite having won Trump’s gaze, it feels as though it is only a matter of time before we watch another MAGA woman get canned. In the end, the real winner in this group always seems to be pervasive misogyny.
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