In rural communities, fears amplified by ‘AI slop’ and social media hamper solar boom
Grist · LC · trust 53/100
Into a clear blue sky, the sweet-smelling smoke billows and spreads. Farmers have been burning and harvesting sugarcane this way for generations, but the practice creates ash fallout and hazardous air pollutants. Every year, farmers plan and coordinate the fires, to clear out pests like snakes and clear leaves, leaving behind only the stalks where the sugar lies.
Nobody in Iberia Parish thinks twice. Sugarcane smoke is a part of life.
But locals are wary of the dangers they suspect lurk within a different, newer industry. This new industry is going to be the ruin of Iberia Parish, they warn, with dangers ranging from toxic smoke and cancer-causing chemicals to homegrown tornados and flying debris, even poisoned farmland and worthless houses.
Dangers that are almost entirely imagined, say experts, who now find themselves as the main line of defense against misinformation that could hamstring a vital field. It’s a dynamic being repeated nationwide.
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This is a close-knit community, part of the Acadiana region of Louisiana best known as Cajun Country. But last year, opposition to solar farms became so heated here that speakers at Iberia Parish Council meetings were brought to tears. Hundreds of residents successfully mounted a campaign opposing a proposed utility-scale solar project that would have been sited northeast of town. Opponents voiced fears that solar panels would destroy farms and poison the soil. They wore anti-solar T-shirts and staked yard signs. They snubbed and scolded the project’s supporters.
They feared fires, falling property values and panels that they said would leach chemicals into bayous. “I’ve done my own research. I don’t need anybody to tell me that it can’t cause cancer, or that they don’t crack and things don’t seep out,” said opponent Cathrine DeGroat during a June 2025 council meeting.
After heated debate, the council passed an ordinance requiring utility-scale solar projects to be set back at least half a mile from the nearest residential property line. Solar opponents hailed it as a victory for Iberia Parish.
The ordinance appears to have effectively killed the Acadiana Solar project, which could have brought millions in local tax revenue to Iberia Parish, a rural area that could sorely use the public funds. The project’s developers would have leased land from Andree McAnally’s family farm for part of the project, money that would have helped pay college tuition and other expenses in a household budget that has been tighter since the death of her husband from COVID in 2021, McAnally said. She felt the lost opportunity more sharply, she said, since the fight against it was not based on facts.
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The day of the vote, in July 2025, McAnally told parish council members that she was disappointed in them. “I thought you were going to call in your own experts and figure it out yourself,” she said. “People are fueled by misinformation.”
McAnally herself had once believed that misinformation, she told the council. When her parents first agreed to put a solar farm on her family’s land, she was furious — she believed that her family was sure to get cancer. So she dug deep into research. What she learned changed her mind. “We have three generations right there on the property. And I would not put myself or my children in harm’s way,” she said.
Misinformation has become one of the primary hurdles for utility-scale solar projects like the one once planned here. “Sometimes you just have this opposition that develops from misinformation and disinformation that tends to spread like wildfire,” said Matthew Holland, energy policy outreach coordinator at the Blanco Center, who counsels solar advocates to counter misinformation through specific facts about the benefits of the projects. And, as solar projects become more commonplace, some misinformation may lose its grip.
For some who live in Iberia Parish, the standoff seems more deep-seated. “I think you’re seeing the animus of people who feel like their opinion is not taken seriously,” said Josh Trosclair, a member of the United Houma Nation and native of the small community of Lydia, just south of New Iberia, who argued on behalf of solar in front of the council. After one meeting, agitated solar opponents followed him to his car, he said.
It seems clear that unfounded fears of solar have found fertile ground here.
In Acadiana, solar opposition appears to have been organized in large part through a 1,200-member social-media group known as “NO Industrial/Utility solar in Iberia Parish” on Facebook. “Panels are toxic, contaminate the soil and water, [and] are a huge fire hazard,” wrote one of the group’s administrators in an April 2024 post.
The group appears to have been first created in 2024 by a local real estate agent, Angela Scott. Scott did not respond to multiple attempts to reach her for this story.
Many posts express concerns that Iberia would no longer be a farming community. “There’s about 500k acres of sugarcane in the state. About 250k of them are leased for potential solar farms in the future,” read a post reshared from a group for St. James Parish — which also saw an anti-solar campaign. “If we lose 250k acres of farmland in this state, the sugar mills will likely close.”
To date, experts project that, at most, Louisiana solar will require about 87,000 acres over the next 10 years, on sites spread out across the state — not just on sugarcane fields. Only about 1 percent of Louisiana’s total farmland would be impacted by the highest estimates of solar buildout over the next decade, researchers estimate.
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