John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO
TechCrunch · LC · trust 64/100
John Ternus has officially taken the reins as Apple CEO, succeeding Tim Cook, who held the role for 15 years.
The company’s former senior vice president of Hardware Engineering, Ternus enters the CEO role at a critical time for Apple. On September 9, the company will host its annual iPhone event, which is rumored to include the launch of Apple’s first foldable iPhone . Apple is also expected to roll out its new-and-improved Siri AI more broadly, which marks an important opportunity for the company to position Siri as an equal to chatbots like OpenAI’s ChatGPT or Anthropic’s Claude.
“We have a huge launch next week that’s going to be phenomenal,” Ternus wrote in a memo to staff on Tuesday, according to Bloomberg. “I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together.”
Apple is rumored to be working on several new products, like camera-equipped AirPods , smart glasses , and a touchscreen laptop .
“I take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John,” Tim Cook wrote to staff on his last day as CEO. “Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.”
Don’t miss out . The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era?
Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
TechCrunch Mobility is your destination for transportation news and insight.
Startups are the core of TechCrunch, so get our best coverage delivered weekly.
Provides movers and shakers with the info they need to start their day.
By submitting your email, you agree to our Terms and Privacy Notice .
John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO Amanda Silberling 3 hours ago Hardware Who is John Ternus, the new Apple CEO? Amanda Silberling 5 hours ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunch Staff Contact Us Advertise Site Map Terms of Service Privacy Policy RSS Terms of Use Code of Conduct OpenAI Hugging Face Flock Startup Battlefield Disrupt 2026 Tech Layoffs ChatGPT © 2026 TechCrunch Media LLC.
Read the original at TechCrunch →
Open in TruthVane →